Pet Food Formulation service page for CANFELA
Science-Based Formula Development for Commercial Pet Food Products
Develop nutritionally balanced, commercially viable, and regulatory-compliant pet food formulas with expert scientific guidance. Whether you are launching a new product or expanding your portfolio, we help transform your concept into a technically sound formulation ready for production.
Custom pricing based on project scope
Projects typically start from €1,000. Final quotation is provided after reviewing your project requirements.
Formulation Beyond Ingredients
A successful pet food formula is far more than a list of ingredients. Every formulation must achieve the correct nutritional balance, manufacturing performance, ingredient compatibility, cost efficiency, palatability, and regulatory compliance simultaneously.
Poor formulation decisions often result in production challenges, unstable products, inconsistent quality, increased costs, poor consumer acceptance, or regulatory issues. Our process is designed to minimize these risks before production begins.
Complete nutrition
Balanced macro and micronutrient profile meeting species and life-stage requirements.
Manufacturing feasibility
Formulas designed for real production processes, not just lab conditions.
Regulatory compliance
Evaluated against FEDIAF and AAFCO nutritional guidelines.
Commercial viability
Cost efficiency, palatability, shelf stability, and market competitiveness.
What We Can Formulate
Dry Food
Extruded kibble for puppies, adults, seniors dogs and cats. Breed, size and life-stage specific products.
Wet Food
Canned, pouches, trays, pâté, loaf, chunks in gravy or jelly; complete and complementary products.
Treats & Snacks
Functional treats, training rewards, dental treats, skin and coat support, calming and mobility products.
Nutritional Supplements
Soft chews, powders, tablets, liquids, gels; joint support, digestive, immune, and specialty products.
Milk Replacers
Scientifically balanced formulations for puppies, kittens, orphan and neonatal animals.
Your Innovative Idea
Have a unique concept? We help evaluate its feasibility and develop it into a real commercial formulation.
We also develop therapeutic nutrition formulations for veterinary applications; including metabolic support, gastrointestinal health, renal nutrition, obesity management, food sensitivities, and urinary health.
What's Included
Complete Formula Design
Ingredient selection with precise inclusion rates, personally developed by Dr. Elahi with attention to scientific accuracy, ingredient functionality, and commercial practicality.
Nutritional Analysis
Protein, fat, fiber, moisture, ash, metabolizable energy, amino acids, calcium, phosphorus, vitamins, minerals, and fatty acid profile.
FEDIAF & AAFCO Assessment
Evaluation against current international nutritional guidelines for your target market and species.
Functional Ingredient Strategy
Prebiotics, probiotics, postbiotics, antioxidants, omega fatty acids, joint support, digestive enzymes, and specialty additives where appropriate.
Manufacturing Considerations
Extrusion suitability, ingredient processing characteristics, moisture considerations, fat application, storage stability, and product consistency recommendations.
Technical Documentation
Professional documentation for your R&D team, plus packaging and website content guidance for market-ready product presentation.
Suitable For
Pet food manufacturers
Expanding portfolios or reformulating existing products.
Startup brands
Entering the pet food market for the first time.
Private label companies
Developing own-brand products for retail or export.
Investors
Entering pet food manufacturing with a new facility or brand.
International companies
Seeking independent scientific formulation expertise.
Innovators with ideas
Unique product concepts needing technical development.
Our Development Process
Project Consultation
Understanding your business objectives, product vision, target market, manufacturing capabilities, ingredient availability, and commercial goals.
Technical Information Collection
Product category, target species, nutritional objectives, manufacturing process, ingredient restrictions, target price, and desired market positioning.
Commercial Proposal & Project Approval
Based on the collected technical information, we prepare a tailored proposal outlining the project scope, deliverables, timeline, and quotation. Work begins only after client approval.
Scientific Formula Development Led by Dr. Elahi
Integrating current nutritional science, ingredient functionality, manufacturing considerations, and regulatory standards to produce a balanced commercial formulation.
Internal Technical Review
Nutritional adequacy, formulation consistency, ingredient compatibility, and production feasibility reviewed before delivery. If any issue appears during implementation, we refine the formula until the project is satisfactory.
Final Delivery Editable for 2 years
Complete formulation package with technical recommendations and supporting documentation. Your formula remains editable for up to 2 years, allowing revisions and improvements as your project develops.
Every formulation project is unique.
Your quotation is determined after reviewing the product category, target species, manufacturing process, formula complexity, number of products, required deliverables, regulatory requirements, and level of post-delivery support.
Projects typically start from €1,000. A detailed proposal including scope, timeline, deliverables, and pricing will be provided after the initial project assessment.
What happens next
We review your technical information, prepare a tailored commercial proposal, and begin work only after your approval.
Deliverables
Better value when your project includes ongoing development support.
Every formulation project receives an individual quotation based on its technical scope. Clients who also choose our monthly Product Development Consulting receive a permanent discounted consulting rate throughout the engagement.
Please note: The formulation project and the monthly Product Development Consulting are priced separately. Formulation projects receive an individual quotation after technical review. Clients purchasing a formulation project qualify for a reduced consulting fee of €800/month instead of the standard €1,000/month.
Your Ideas Are Protected
Full confidentiality
All project information, product ideas, formulas, business plans, ingredient strategies, pricing, and brand details, is treated as confidential and never shared with third parties.
NDA available
We can work under a Non-Disclosure Agreement before the project begins; especially useful for new launches, investor-backed projects, private label development, and proprietary concepts.
Ownership clarity
Your brand concept and project materials remain yours. Canfela retains its pre-existing know-how and internal tools. Specific ownership terms can be discussed before the project starts.
Our formulation and regulatory review services are technical consulting only and do not replace local legal advice. Final responsibility for product registration, label approval, market authorization, and import/export compliance remains with the client.
More than a formula. A scientific partner.
At Canfela, formulation is never approached as simple recipe generation. Every project combines nutritional science, ingredient functionality, manufacturing knowledge, commercial practicality, and evidence-based decision making.
Rather than offering generic formulations, every project is developed specifically for your manufacturing capabilities, market objectives, and long-term product strategy.
We do not deliver a formula and disappear. If technical issues arise, we work with you to solve them and refine the formulation until the product reaches the desired result.
Led by Dr. Elahi from start to finish
Formula editable for up to 2 years after delivery
Innovative product ideas developed into real formulations
100+ products commercialized across all categories
Frequently Asked Questions
Ready to Develop Your Next Pet Food Product?
Whether you are creating your first commercial product, expanding an established portfolio, or developing an innovative idea, Canfela provides the scientific expertise to transform your concept into a balanced, commercially viable formulation.
Your project is personally developed by Dr. Elahi. Formula editable for up to 2 years. NDA available on request.
Custom quotations for every project
Projects typically start from €1,000