★ EXCLUSIVE ENTERPRISE PARTNERSHIP
CANFELA · FRACTIONAL TECHNICAL DIRECTOR

Executive Technical Leadership
for Ambitious Pet Food Companies

Scale Faster. Build Better Products. Make Better Technical Decisions.
Without Hiring a Full-Time Technical Director.

A long-term executive partnership for pet food manufacturers, startups, investors, and growing brands seeking continuous technical leadership across R&D, formulation, manufacturing, quality systems, innovation, and strategic decision-making.

Unlike project-based consulting, this engagement integrates Dr. Mohammad Elahi into your business as your external Technical Director — providing ongoing leadership, technical oversight, and high-level guidance tailored to your company's goals.

€5,000
STANDARD MONTHLY FEE
€4,750
ANNUAL PARTNERSHIP / MONTH
6 mo
MINIMUM ENGAGEMENT
2
ACTIVE PARTNERS MAX
THE PROBLEM

Most Companies Don't Need Another Consultant.

They Need Technical Leadership.

A consultant arrives, completes a task, and leaves. They understand the project — not your business. Every new engagement starts from scratch.

A Technical Director thinks differently. They understand your team, your factory, your products, your suppliers, and your long-term strategy. Their technical decisions are made in the context of the entire business.

The Fractional Technical Director model gives you that executive-level technical leadership without the recruitment process, employment structure, and overhead of a full-time hire.

PROJECT CONSULTANT

Works on one defined project at a time
Engagement typically ends when the project is complete
Limited continuity between individual projects
Limited visibility across the wider business
No permanent strategic technical role
Primarily project-driven support

FRACTIONAL TECHNICAL DIRECTOR

✓ Develops a deep understanding of your business
✓ Works continuously with your team
✓ Guides long-term technical strategy
✓ Supports executive-level technical decisions
✓ Builds internal technical capability
✓ Provides proactive, ongoing leadership
WHAT YOU GAIN

You Gain an Entire
Technical Department

One partnership. Six areas of technical leadership working together around your business priorities.

Product Development

  • New product concepts
  • Portfolio planning
  • Innovation strategy
  • Prototype development
  • Commercial readiness

Formulation & R&D

  • Complete formula development
  • Up to 2 formulas per month
  • Reformulation projects
  • Ingredient strategy
  • Nutritional optimization

Manufacturing

  • Factory setup advisory
  • Equipment guidance
  • Production troubleshooting
  • Scale-up support
  • Process optimization

Quality & Regulatory

  • Quality system guidance
  • Label & claim review
  • FEDIAF / AAFCO guidance
  • Export documentation support
  • Technical audit support

Team Development

  • Staff technical training
  • Scientific mentorship
  • SOP development review
  • Knowledge transfer
  • Capability building

Strategic Leadership

  • Technical roadmap
  • Executive decision support
  • Investment guidance
  • Market expansion
  • Long-term planning
LONG-TERM PARTNERSHIP

Your Technical Director
Throughout Every Stage

Dr. Mohammad Elahi remains involved throughout your company journey — not just one project.

Business Idea
Product Portfolio
Formulation
Pilot Production
Factory Setup
Commercial Launch
Scale-Up
International Expansion
New Product Pipeline

“Dr. Mohammad Elahi remains involved throughout the journey — not just one project. As your business evolves, your technical priorities and leadership needs evolve with it.”

WHAT A TYPICAL MONTH LOOKS LIKE

Your Monthly Partnership in Practice

Every month is structured around leadership, development, and strategic value — not just reactive technical support.

WEEK 1
Executive Strategy Meeting
Monthly priorities, business review, technical direction, key decisions, and strategic planning.
WEEK 2
R&D Review
Formulation progress, new product development, ingredient decisions, prototypes, and technical problem-solving.
WEEK 3
Manufacturing Review
Production performance, quality issues, equipment decisions, troubleshooting, and process optimization.
WEEK 4
Technical Planning
Next-month roadmap, regulatory priorities, team development, and longer-term technical planning.

Always On — Ongoing Technical Access

Direct WhatsApp or email access for day-to-day technical questions and urgent decisions within the agreed partnership scope, with priority same-business-day response during business days.

PARTNERSHIP SCOPE

Everything Included

STRATEGIC LEADERSHIP

Technical roadmap development
Product portfolio strategy
Executive technical decision support
Innovation planning
Technical investment guidance

R&D & FORMULATION

Up to 2 complete formulas per month
Product development guidance
Reformulation projects
Ingredient strategy
Testing & validation support

MANUFACTURING

Factory setup advisory
Equipment selection guidance
Production troubleshooting
Scale-up support
Process optimization

REGULATORY & QUALITY

Label & claim review
FEDIAF / AAFCO guidance
Quality system guidance
Export documentation support
Technical audit preparation

TEAM DEVELOPMENT

Staff technical training
Scientific mentorship
SOP development review
Knowledge transfer
Internal capability building

Scope clarification: Exact monthly priorities, formulation workload, meetings, response expectations, and deliverables are defined in the partnership agreement. Manufacturing support is scientific and technical advisory support and does not include architectural or engineering design, construction, equipment installation, or factory commissioning. Regulatory guidance does not constitute legal advice or government approval.

THE BUSINESS CASE

Fractional vs. Full-Time:
A Different Operating Model

The Fractional Technical Director partnership provides senior technical leadership without creating a full-time employment position, recruitment process, or employee overhead structure.

FRACTIONAL TECHNICAL DIRECTOR
Dr. Mohammad Elahi via CANFELA
FULL-TIME TECHNICAL DIRECTOR
Executive Technical Leadership
Product Development & FormulationRole-dependent
Manufacturing & Production SupportRole-dependent
Regulatory & Quality GuidanceRole-dependent
Ongoing Technical Access
Team Training & MentorshipRole-dependent
PhD-Level Scientific ExpertiseDepends on hire
Recruitment ProcessNoneRequired
Employment Benefits & Payroll OverheadNoneRequired
Working ModelExternal executive partnershipEmployee
Annual Partnership Investment €57,000
€4,750 × 12 months
Salary, benefits & employer costs vary by market
WHO THIS IS DESIGNED FOR

The Right Company for
This Partnership

Ambitious Startups

Building a pet food brand from the ground up and needing senior technical leadership without hiring a full-time Technical Director.

Strategic Investors

Investing in pet food manufacturing and seeking independent technical leadership across product development, factory planning, and quality.

Growing Manufacturers

Expanding production, adding new product lines, or entering new markets and needing ongoing senior technical guidance.

Scaling Brands

Commercially active businesses outgrowing project-by-project consulting and needing one technical leader who understands the company deeply.

You are building or managing multiple products simultaneously

You are investing in or operating manufacturing facilities

You need executive technical guidance — not just project support

You want faster, better-informed technical decisions

You do not currently need or want a full-time Technical Director position

You want to build internal technical capability over time

PARTNERSHIP MODEL

Choose the Level of
Long-Term Commitment

Both partnership models include the full Fractional Technical Director scope. The Annual Partnership adds deeper strategic planning, annual-level reviews, and a preferred long-term rate.

STANDARD PARTNERSHIP
6
months
Best for focused growth, launch, or technical transformation
Designed for companies that need senior technical leadership through a defined period of product development, manufacturing growth, market preparation, or strategic transition.
€5,000 / month
€30,000 MINIMUM COMMITMENT
Full Fractional Technical Director scope
Up to 2 complete formulas per month
4 structured meetings per month
Ongoing WhatsApp & email access
Monthly written progress summary

Qualified applicants begin with a 60-minute scoping session (€200). If the Fractional Technical Director partnership is confirmed, the scoping session fee is credited toward the first month. The final partnership term, scope, priorities, and working structure are confirmed before the engagement begins.

Maximum 2 active Fractional Technical Director partners at any time. This capacity limit is designed to protect responsiveness, continuity, and meaningful involvement in each partner's business.

HOW TO BEGIN

The Application
Process

This partnership is selective. We begin with a mutual assessment to determine whether the model, scope, and working relationship are appropriate for both parties.

1

Apply

Submit your company and partnership application

2

Scoping Session

60-minute session with Dr. Elahi

3

Assessment

Business and technical needs are reviewed

4

Proposal

Customized scope, term, priorities, and working model

5

Partnership Begins

Agreement, onboarding, and first technical roadmap

APPLY FOR PARTNERSHIP

Ready to Add Executive Technical Leadership to Your Business?

Build stronger products. Reduce technical risk. Accelerate innovation. Scale with confidence.

Choose a six-month Standard Partnership or make a deeper annual commitment with preferred pricing and additional strategic benefits.

Fractional Technical Director engagements are limited to a maximum of two active partners at any time.

6 months · €5,000/month · 12 months · €4,750/month · Maximum 2 active partners · Begins with a scoping session